Case of study
Since 2019, I have been working with Arcada Imobiliária, a leading real estate mediation company, where I had the opportunity to lead a rebranding project.
My main objective was to visually reposition Arcada, moving away from the original palette of grays and blacks and adopting a golden tone, a symbol of exclusivity and excellence. This change not only enhanced the sophistication of the brand, but also connected more deeply with its audience, highlighting the quality and distinction of its services.
Below, I present a selection of works that are part of this transformative process, demonstrating how strategic design can elevate a brand's identity and strengthen its presence in the market.
One of the key challenges in the restructuring of Arcada Imobiliária's identity was the creation of a naming system for the franchised agencies. The goal was that each franchise could be easily identified without altering the consistency of the corporate logo. To achieve this, I designed a clear system that maintains the visual integrity of the brand, using the following guidelines:
The spacing between the logo and the franchise identification needs to be “4x”, while the height of the identification needs to be “3x”. The value of “x” is defined by using the triangle present in the first “A” of the logo, dividing the height of this triangle by 2.
The resulting value is multiplied by 4 to determine the space required between the logo and the franchise identification, and by 3 to define the height of the identification. The length of the name will be proportional to the name, using the Lato Heavy font with a spacing (tracking) of 250 characters.
It is important that the identification does not exceed the limits of the logo, established in 71X. In cases where the franchise name is too long, the size of the identification will be reduced within the allowed limits (71X), without altering the spacing already established.
Case of study
Since 2019, I have been working with Arcada Imobiliária, a leading real estate mediation company, where I had the opportunity to lead a rebranding project.
My main objective was to visually reposition Arcada, moving away from the original palette of grays and blacks and adopting a golden tone, a symbol of exclusivity and excellence. This change not only enhanced the sophistication of the brand, but also connected more deeply with its audience, highlighting the quality and distinction of its services.
Below, I present a selection of works that are part of this transformative process, demonstrating how strategic design can elevate a brand's identity and strengthen its presence in the market.
One of the key challenges in the restructuring of Arcada Imobiliária's identity was the creation of a naming system for the franchised agencies. The goal was that each franchise could be easily identified without altering the consistency of the corporate logo. To achieve this, I designed a clear system that maintains the visual integrity of the brand, using the following guidelines:
The spacing between the logo and the franchise identification needs to be “4x”, while the height of the identification needs to be “3x”. The value of “x” is defined by using the triangle present in the first “A” of the logo, dividing the height of this triangle by 2.
The resulting value is multiplied by 4 to determine the space required between the logo and the franchise identification, and by 3 to define the height of the identification. The length of the name will be proportional to the name, using the Lato Heavy font with a spacing (tracking) of 250 characters.
It is important that the identification does not exceed the limits of the logo, established in 71X. In cases where the franchise name is too long, the size of the identification will be reduced within the allowed limits (71X), without altering the spacing already established.