Case of study

Ripit is an urban clothing brand with a focus on authenticity and rebellious spirit, in which I had the privilege of developing the entire visual identity. The process began with the creation of hand sketches, exploring various styles to bring to life a logo that captured the raw and dynamic essence of the brand.

After an exhaustive creative process, the central image selected was an ouroboros, a snake formed by its own skeleton in an infinite cycle. It not only represents renewal and resilience, but also reflects the constant cycle of reinvention that characterizes urban fashion. Every detail was carefully drawn, with attention to the lines of the skeleton to create a symbol that embodies the energy and aesthetics of the brand.

Once the sketching phase was completed, all the best designs were digitized to select the clearest and most coherent image for the logo. At the same time, each part of the ouroboros was digitized and stylized with precision, ensuring that the details reflected the urban and modern style that characterizes Ripit.

Finally, the process was reduced to three key elements: the logo, the stylized body of the snake, and the head with the tail, whose shapes came together to give rise to the final image of the Ripit brand. This final assembly symbolizes Ripit's visual identity: a cycle of reinvention and audacity, fundamental elements in urban fashion.